As a list builder you will be responsible for creating queries in Apollo.io for our outbound email campaigns. Your core task will be to take campaign specifications (ex: target market and target persona) and translate them into queries that capture as many valid leads as possible.
Additional work includes:
- Determining target personas for new clients based on the services/products they sell and the markets they sell to.
- Implementing changes to existing campaign lists based on client feedback.
- Maintaining client documentation as it relates to targeting.
Required skills include:
- Expertise using Apollo.io.
- A strong understanding of the filtering options in Apollo and when to use them will be required to start this role.
- Strong understanding of United States industries and business language.
- Ability to identify unique keywords that describe businesses in a given industry.
- Strong attention to detail with a focus on quality.