Marketing Agency

NOX

New York, US
Digital services for growth. Strategy, content, marketing, and optimization.

Client Overview:

NOX, a marketing agency based in New York, collaborated with our firm to enhance their outreach strategies and establish a strong presence within their target industries. With a team of 55 employees, NOX specializes in providing digital strategy, content production, paid media campaign management, influencer marketing, audience growth, and conversion optimization services.

Issues the Client Faced:

NOX encountered several challenges in their outreach efforts:

  1. Identifying Niche Audience: Difficulty in identifying and targeting a specific niche audience of musicians and their managers with over 1 million monthly Spotify listeners.
  2. Personalized Outreach: Ensuring outbound emails are personalized and distinct to avoid reputational damage within the industry.
  3. Email Deliverability: Struggles with email deliverability and the risk of emails being marked as spam.
  4. Maintaining Reputation: Needing to maintain a strong reputation within the industry and differentiate their approach from competitors.
  5. Small Contact List: Managing a small list of 1,700 contacts in a niche industry, requiring a tailored and strategic outreach approach.
  6. Cost-Effective Solutions: Balancing the need for cost-effective solutions with the desire to collaborate and potentially transfer domain ownership for independent use.

These challenges underscored the necessity for a refined and strategic outreach approach to drive client engagement and maintain industry reputation.

Our Approach:

Over an 11-month collaboration, our firm implemented a tailored approach to address NOX's challenges:

  1. Targeted List Building: We curated a targeted contact list comprising musicians, managers, record labels, independent artists, hotels, hospitality brands, and CPG brands with over 1 million monthly Spotify listeners.
  2. Personalized Copywriting: We crafted personalized and unique email copy to ensure that outbound communications resonated with recipients and avoided appearing generic.
  3. Email Deliverability Optimization: We optimized email backend operations to enhance deliverability rates and minimize the risk of emails being marked as spam.
  4. Strategic Inbox Management: Our team managed NOX's inbox efficiently, ensuring timely responses to inquiries and fostering strong client relationships.
  5. Industry Reputation Management: We devised strategies to maintain a strong reputation within the industry and differentiate NOX's approach from competitors.
  6. Collaborative Solutions: We explored cost-effective collaborative solutions while ensuring flexibility to potentially transfer domain ownership for independent use.

Results Achieved:

Our efforts yielded significant results for NOX:

  1. Client Calls Generated: We facilitated 58 calls with prospective clients, demonstrating improved client engagement and outreach effectiveness.
  2. Response Rates: NOX's email campaigns achieved an average reply rate of 6.56%, with a maximum reply rate of 10.31%, indicating interest and engagement from potential clients.
  3. Extensive Outreach: In total, we contacted 62,453 leads, significantly expanding NOX's reach and visibility within the target industries.
  4. Successful Collaborations: Our efforts resulted in successful calls with notable clients such as Noisy Water Winery, OU Vinyl, Surfdog, Overit, Thias Travel Services, and Rising Wines Collective, paving the way for potential collaborations and partnerships.

Through our strategic implementation of tailored outreach strategies, we empowered NOX to overcome their outreach challenges, attract high-quality leads, and drive growth within their target industries, solidifying their reputation as a leading marketing agency in New York and across the country within the music industry.

*All call numbers, send volume, and reply rates are as of 4/23/2024

Contact Us

Target ICP

Hotels, hospitality, and CPG brands, alongside record labels and independent artists.

Scope of Work

  1. Was with us for 11 months, then hired their own SDR
  2. 1,500 target contact per month
  3. Copywriting
  4. List building
  5. Inbox Management
  6. Email backend operations

Company size

55 employees