SurgeHire

Client Overview:

SurgeHire, a high-volume recruiting agency based in Texas, partnered with our firm to enhance their client acquisition strategies and broaden their reach within the oil and gas, manufacturing, and engineering sectors across the United States. With a team of 38 employees, SurgeHire aimed to streamline their outreach efforts and attract clients ranging from small to medium-sized companies in these industries.

Issues the Client Faced:

SurgeHire encountered several challenges:

1. Limited Client Acquisition: The company struggled to efficiently acquire new clients, particularly outside their localized targeting efforts.
2. Target Market Expansion: There was a need to expand their client base beyond localized targets and tap into larger companies within the oil and gas, manufacturing, and engineering sectors.

These challenges highlighted the necessity for a refined client acquisition strategy to drive growth and expansion for SurgeHire.

Our Approach:

Over a combined duration of 8 months, our firm implemented a tailored approach to address SurgeHire's challenges:

1. Targeted Outreach: We executed a targeted outreach plan, contacting 2,000 potential clients monthly within the oil and gas, manufacturing, and engineering sectors across the United States.
2. Content Optimization: We enhanced SurgeHire's copywriting to convey their value proposition effectively, emphasizing their expertise in direct hire, contract labor, and payroll services.
3. List Building: We curated comprehensive email lists, comprising decision-makers within the identified industries and company sizes, to maximize engagement and response rates.
4. Inbox Management: Our team efficiently managed SurgeHire's inbox, ensuring timely responses to inquiries and fostering strong client relationships.
5. Email Backend Operations: We optimized the technical aspects of email delivery to enhance deliverability rates and ensure that SurgeHire's emails reached their intended recipients' inboxes.

Results Achieved:

Our efforts yielded significant results for SurgeHire:

1. Successful Client Engagement: We facilitated 24 calls with prospective clients, demonstrating the effectiveness of the expanded outreach strategy.
2. Impressive Response Rates: SurgeHire's email campaigns achieved an average reply rate of 6.8%, with a maximum reply rate of 13.5%, indicating strong interest and engagement from potential clients.
3. Extensive Outreach: In total, we contacted 25,678 leads, significantly expanding SurgeHire's reach and visibility within the target industries.
4. High-Profile Partnerships: Our efforts resulted in successful calls with esteemed companies such as Accenture, GrainCraft, BoardmanFoods, Essolar, and MomentumSolar, paving the way for potential collaborations and partnerships.

Through our strategic implementation of targeted outreach and engagement strategies, we empowered SurgeHire to overcome their client acquisition challenges, attract high-quality leads, and drive growth within the oil and gas, manufacturing, and engineering sectors across the United States.

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*All call numbers, send volume, and reply rates are as of 4/23/2024