The Think Tech

Client Overview:

The Think Tech, a digital agency based in Alberta, Canada, partnered with our firm to enhance their sales efficiency and targeting strategies. With a team of 32 employees, The Think Tech specializes in providing SEO, website design, PPC advertising services, and previously offered Canadian business-grant assistance (CDAP).

Issues the Client Faced:

Danielle and her team at The Think Tech encountered several challenges:

1. Appointment Setting: They faced difficulties with appointment setting, particularly in a niche market, before finding success. They sought to improve this process and enhance their sales efficiency.
2. Targeting Strategy: The team aimed to refine their targeting strategy to focus on specific industries and segments, including healthcare, new HubSpot users, and the construction, mechanical, and financial sectors.
3. Sales Process Streamlining: They looked to streamline their sales process by segregating salespeople based on the services offered, allowing for specialized pitches and a more tailored approach.
4. Scaling Sales Efforts: The team sought to scale up their sales efforts to feed three salespeople and explore different campaigns and services to optimize their approach.

These challenges highlighted the need for a comprehensive sales strategy overhaul to drive growth and efficiency for The Think Tech.

Our Approach:

Over a span of 6 months, our firm implemented a tailored approach to address The Think Tech's challenges:

1. Targeted Outreach: We executed a targeted outreach plan, contacting 3,500 potential clients monthly within the specified industries and segments across Alberta and Canada.
2. Content Optimization: We optimized The Think Tech's copywriting to effectively convey their value proposition, emphasizing their expertise in SEO, website design, PPC advertising, and CDAP assistance.
3. List Building: We curated comprehensive email lists, comprising decision-makers within the identified industries and segments, to maximize engagement and response rates.
4. Inbox Management: Our team efficiently managed The Think Tech's inbox, ensuring prompt responses to inquiries and fostering strong client relationships.
5. Email Backend Operations: We optimized the technical aspects of email delivery to enhance deliverability rates and ensure that The Think Tech's emails reached their intended recipients' inboxes.

Results Achieved:

Our efforts yielded significant results for The Think Tech:

1. Successful Appointment Setting: We facilitated 117 calls with prospective clients, demonstrating improved efficiency in appointment setting.
2. Impressive Response Rates: The Think Tech's email campaigns achieved an average reply rate of 10.77%, with a maximum reply rate of 42%, indicating strong interest and engagement from potential clients.
3. Extensive Outreach: In total, we contacted 27,796 leads, significantly expanding The Think Tech's reach and visibility within the target industries and segments.
4. High-Quality Leads: Our efforts resulted in successful calls with reputable businesses such as Paymath, Union Employees Federal CU, Nemalux, Pineapple, and various others, paving the way for potential collaborations and partnerships.

Through our strategic implementation of targeted outreach and sales process optimization, we empowered The Think Tech to overcome their sales challenges, attract high-quality leads, and drive growth within their target industries and segments across Alberta and Canada.

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*All call numbers, send volume, and reply rates are as of 4/23/2024